Engineering Manager · Goodly, Headway Inc.
Leader. Mentor. Builder.
I own engineering on Goodly at Headway Inc., mentor engineers, and build AI-powered products hands-on. Fifteen years in software — from QA engineer at Samsung to engineering management at MacPaw and Headway.
Career highlights
- EU's first alternative iOS app marketplaceShipped Setapp Mobile at MacPaw under the Digital Markets Act window
- 99.5% crash-free sessionsUp from 95% on the Headway app iOS client, as EM of the Foundation team
- AI paywalls & ML recommendations in productionShipped both on the Headway app; the paywall MVP predicted the right price 65% of the time
- 95% availability at 0.2s response timeAI Assistant and Smart Search for Setapp, from prototype to production
- 2.5× faster release cycleRebuilt the Setapp Desktop release process, making weekly releases routine
- 20+ engineers hired and managedAcross MacPaw and Headway — desktop, mobile, and web teams
Projects
- CV ToolkitCareer toolsPrivacy-first resume toolkit for tailoring, sharing, and maintaining a structured engineering CV.
- Zero to MoatProduct strategyA practical moat-building analysis of local-review, CoffeeSlack, and Alotno as real product cases.
- local-reviewFree · Open sourcePrivacy-first AI code reviews from your terminal with multi-LLM support, shipped as a single Go binary.
- AlotnoFree · Open sourcePNG-to-vector converter that runs entirely in your browser — SVG, PDF, EPS, DXF. No uploads, no accounts.
- CoffeeSlackFreeRandom coffee for Slack — pairs teammates for casual 1:1 chats with a /coffee command.
Focus
- Engineering leadership and mentoringGrowth plans, transparent promotions, and hands-on coaching for engineers and leads
- Building and scaling cross-functional teamsHiring and team structure for product orgs across iOS, Android, desktop, and web
- AI product integrationSearch, personalization, and paywalls — taken from prototype to production-grade availability
- Quality engineering and release managementQA-bred discipline: test automation, integration testing, and releases that ship on time